Executive Digital Director

Are you ready to combine deep digital expertise with strategic business development at the highest level?

WPP Media is looking for an Executive Digital Director to drive growth for both WPP Media and its clients through strategic business development and digital innovation. In this role, you will work closely with some of Sweden's largest advertisers and their leadership teams to identify business opportunities, develop strategies and create solutions that drive growth.

This is one of the most senior roles within WPP Media Sweden, offering significant influence over both clients' digital development and WPP Media's commercial direction and service offering. You will be part of the leadership team of one of WPP Media's Client Divisions, working closely with the division's Managing Director, other senior leaders and specialists across media, performance marketing, data, technology and commerce.

About the role

As Executive Digital Director, you will have a strategic and commercial remit, working across multiple clients within your Client Division. Your role is to understand their businesses, identify existing and emerging growth opportunities and develop integrated digital strategies that create measurable commercial value.

Your key responsibilities will include:

• Identifying and analysing business needs and growth opportunities, translating insights into strategic initiatives and commercial solutions.

• Acting as a trusted strategic adviser to senior client stakeholders and executive leadership teams, challenging established thinking and identifying opportunities beyond their immediate needs.

• Leading the development of integrated digital strategies that connect the wider marketing landscape with the digital ecosystem across media, performance marketing, data, technology and commerce.

• Connecting marketing and media investments to business performance, developing strategic recommendations and business cases that demonstrate commercial value.
• Growing existing client relationships, identifying new commercial opportunities and playing a leading role in major strategic pitches.
• Taking commercial accountability for contributing to revenue growth and profitability through client development, new business opportunities and commercially effective solutions.
• Identifying opportunities arising from developments in data, AI, automation, technology and changing consumer behaviours.
• Bringing together and leading cross-functional specialist teams, driving strategic initiatives from concept through to practical execution.
• Coaching and developing specialist teams, strengthening capabilities and fostering collaboration across disciplines.
• Contributing to the development and commercialisation of WPP Media's services and offering.

You will work closely with client teams and specialists across WPP's different areas of expertise. The role combines strategic advisory, digital innovation and commercial development with a strong focus on execution. It requires the ability to think strategically at the highest level while remaining closely involved in turning ideas into action.

What we're looking for

• Extensive experience and deep expertise in digital marketing, digital media and performance marketing, combined with a broad understanding of marketing as a whole.
• Strong understanding of the wider marketing landscape and digital ecosystems, including how brand building, communication, media, data, technology, conversion and customer development work together to drive marketing effectiveness and commercial performance.
• Strong understanding of data, analytics and performance measurement, with the ability to evaluate marketing investments across the entire funnel and connect them to business outcomes.
• Proven experience identifying and evaluating business opportunities, developing integrated digital strategies and leading initiatives from concept through to execution.
• Strong commercial acumen and proven experience driving business growth, identifying new opportunities and developing strategic recommendations and business cases.
• Proven commercial experience contributing to revenue growth and profitability through business development and strategic initiatives.
• Experience advising senior decision-makers and executive leadership teams, with the confidence to challenge established thinking and present strategic recommendations.
• Strong communication skills and the ability to collaborate across specialist disciplines and engage credibly in both commercial and technical discussions.
• Experience coaching and developing teams, building capabilities and enabling others to perform and grow.

Ideally, you will bring experience from a major media agency and/or a large advertiser, with a combination of both being particularly valuable. Deeper expertise in areas such as martech, data, AI, commerce or retail media would also be a strong advantage.

About you

You are curious, analytical and commercially driven, with a genuine passion for technology and digital innovation. You see opportunities where others see challenges, have the confidence to challenge established thinking and are motivated by creating tangible business value.

You combine strategic vision with a pragmatic, hands-on approach. You build trust with senior decision-makers, enjoy collaborating with specialists and have the ability to bring people together around a shared direction.

You are a true doer and a self-confessed geek when it comes to your field. With a strong drive to make things happen and a healthy sense of urgency, you are not content with simply setting the direction. You are equally willing to roll up your sleeves and work alongside the team to turn ideas into real solutions and measurable results.

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Employment and application

This is a full-time, permanent position based at WPP Media's office in central Stockholm.

The recruitment process is managed in partnership with WOOW Executive Search, specialists in recruitment within business development, leadership and commercial growth. For questions or to express your interest, please contact Anton at +46 70 732 19 30 (anton@woowes.com) or Lisa at +46 70 750 57 60 (lisa@woowes.com).

In accordance with GDPR, applications will only be accepted through the official application link for this position.