Global Marketing Automation Specialist

Are you passionate about turning automation into measurable business impact? Do you want to build global automation frameworks that strengthen engagement, accelerate pipeline and align with strategic commercial priorities?

We are on the look out for a proactive and hands-on Global Marketing Automation Specialist to join our growing global marketing team where you will own and evolve Vaimo’s automated customer journeys –  from demand generation to adoption, cross-sell, upsell, and win-back. Always with performance and customer value in focus.

Is it you? Let’s talk!

About the role

As our Global Marketing Automation Specialist, you will own and execute our global automation strategy, enabling smart, insight-driven growth across our markets. 

The role operates at the intersection of marketing, sales and strategy – balancing technical expertise with business acumen to support Vaimo’s shift toward a high-performing ABM model. 

The role sits at the core of our growth engine and you will work closely with Sales, Content and our Growth/Performance Lead to translate business goals into scalable, high-impact automation programs and to ensure strong alignment, data quality, and measurable results. You report directly to the Head of Marketing.

Key responsibilities:

• Designing and optimizing automated customer journeys across the full lifecycle.
• Building lead scoring, nurturing, and lifecycle management programs.
• Creating trigger-based, behavior-driven workflows to increase engagement and conversion.
• Monitoring performance through dashboards, reports, and KPIs.
• Collaborating cross-functionally to ensure alignment between marketing, sales, and content.
• Using data insights to continuously improve automation performance and campaign results.

About you

You bring structure, momentum and trust and enjoy building clarity where things are not fully defined from the start. 

You combine strategic thinking with a strong ability to execute: building flows hands-on, while continuously optimizing journeys using data, insights, and. 

You bring solid experience in:

• Building and managing automated campaigns and customer journeys in HubSpot, preferable in a B2B setup.
• Lead scoring, nurturing and lifecycle management.
• Segmentation, personalization and dynamic content.
• CRM, data structure, data quality and GDPR.
• A/B testing, attribution and funnel analysis.
• Confidence working with KPIs such as MQL, SQL, CAC, ROI, and conversion rates.
• Email, inbound marketing as well as a basic understanding of PPC & SEO
• Integrating marketing automation with paid media channels such as LinkedIn in ABM or lifecycle programmes

You’ll thrive in this role if you:

• Are analytical by nature
• Genuinely curious
• Have a growth mindset
• and are motivated by improving performance over time! 

You communicate fluently in Swedish and English and are comfortable presenting in a senior, international setting.

As a person, you are proactive, solution-oriented, and take clear ownership of what you commit to.

What’s in it for you?

You’ll take on a key role with real influence over how Vaimo uses automation to drive global growth.

You’ll work in an international organisation where marketing is expected to deliver real commercial impact, not just visibility — and where your recommendations will shape decisions.

The role is based in Stockholm, with a flexibility to manage your time in a way that supports both performance and balance.

You’ll join a collaborative, global team that values ownership, quality, and accountability, and takes pride in strong client relationships.

For employees based in Sweden, we offer a competitive benefits package including health benefits, pension, 30 days of vacation, and opportunities to connect with colleagues locally and internationally. 

We look forward to welcoming you to our global marketing team! 

Application and recruitment process

This assignment is managed by our trusted executive search partner, WOOW Executive Search, specialising in recruitment within digital marketing, marketing, sales, analytics and martech – from junior roles to C-level and leadership positions. For further questions and interest please contact Anton (anton@woowes.com) or Lisa (lisa@woowes.com).

Due to GDPR regulations, we only process applications submitted via the designated application link for this position.